Google的设计原则
与我在心智模型的差异提到的观点一致。
Marissa Mayer – VP, Search Products & User Experience, Google
Marissa focused on the “chi” (not HCI) of Google: complexity of technology married with useful user experience as she described Google’s design principles:
Design for the expert user. 为专家用户设计
- Novice users will enter “Tell me when it will snow in NY today” and get no valuable results. Next try (or soon enough there after they type “weather new york” and see that the results are more valuable. Voila! An “expert user. The learning curve in search is steep but quick.
- Don’t annoy the expert user. Don’t get in their way.
- 新用户会输入“Tell me when it will snow in NY today”，得到毫无价值的结果。下回很快会输入“weather new york”，得到的结果就更有价值。瞧！一个“专家用户”。搜索中的学习曲线，陡直而快速。
- 别打扰专家用户。别挡他们的道。
Don’t make users think. 不要让用户思考
- Don’t allow the user to be stuck asking “What Would Google Do?”
- An interface of a product shouldn’t resemble the interface of those who would create it.
- Focus on ease and speed. Many portals use time spent on their pages as a measure of success. More time on pages meant looking at more ads, right? However, this is intrinsically counter to the goals of the users. They want to get their information and GET OUT.
- 别让用户陷于追问“Google会做什么？”
- 产品的界面，不应该像那些创造产品的人的界面。
- 集中于易用和速度。许多门户把用户停留在他们页面上的时间，作为对成功的衡量。在页面的时间更长，意味着看更多广告，对吗？然而，这根本上背离了用户的目的。用户只想得到信息，然后离开。
Featuritis Explained. 特别解释
- We need to increase features while maintaining an efficient user experience. In the beginning as you add features/functionality there is a good rise in user experience. But it plateaus quickly with a sharp degradation.
- We still have not found this plateau, but companies are starting to react to this reality. (MS, Apple, Google)
- 在维持用户体验时，我们需要增加特性。在增加特性/功能的刚开始，用户体验会有良好的提升。但在达到高点后，伴随而来是急速降解。
- 我们还没有发现这样的高点，但各种公司已开始对这种现实作出反应。
http://www.lukew.com/ff/entry.asp?293
http://laolu.spaces.live.com/blog/cns!8FDD94E24830A815!2338.entry
Tags: google